Cohort Analysis
Segment performance and retention patterns
Active Cohorts
24
Best Performing
Q3 2025
Avg Retention
86%
+2.1%
Avg Expansion
18%
+4.3%
Cohort Retention Matrix
Month-over-month retention by acquisition cohort
| Cohort | M0 | M1 | M2 | M3 | M4 | M5 | M6 | Accounts | ARR |
|---|---|---|---|---|---|---|---|---|---|
| Q1 2025 | 100% | 94% | 91% | 88% | 86% | 84% | 82% | 45 | $890k |
| Q2 2025 | 100% | 96% | 93% | 91% | 89% | 87% | — | 52 | $1120k |
| Q3 2025 | 100% | 97% | 95% | 93% | 91% | — | — | 61 | $1340k |
| Q4 2025 | 100% | 95% | 92% | 89% | — | — | — | 48 | $980k |
| Q1 2026 | 100% | 93% | 90% | — | — | — | — | 38 | $720k |
Retention:
<75%
75-80%
80-90%
90-95%
>95%
Segments
Performance by Customer Tier
Enterprise
94%
Retention
118%
NRR
$145k
Avg Deal
Mid-Market
88%
Retention
108%
NRR
$42k
Avg Deal
SMB
78%
Retention
95%
NRR
$12k
Avg Deal
Startup
65%
Retention
82%
NRR
$5k
Avg Deal
Industry Breakdown
Performance patterns by vertical
Technology
156 accounts
$2.8M
ARR
91%
retention
+24%
YoY
Financial Services
89 accounts
$1.9M
ARR
88%
retention
+18%
YoY
Healthcare
67 accounts
$1.2M
ARR
85%
retention
+12%
YoY
Manufacturing
45 accounts
$0.9M
ARR
82%
retention
+8%
YoY
Retail
38 accounts
$0.6M
ARR
76%
retention
-3%
YoY
Key Insights
Q3 2025 cohort shows 5% higher retention than average
Startup segment retention declining for 3 consecutive quarters
Healthcare vertical showing strong expansion signals
Technology accounts have highest NRR at 118%
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