Impact & Attribution
Measure the revenue impact of delight gestures
Revenue Attributed
$847K
+18%
Renewal Lift
+14%
vs. no gesture
NPS Improvement
+12
points avg
Average ROI
8.4x
return on investment
Impact by Gesture Type
This QuarterExecutive Dinner
$312K
attributed
12.4x
ROI
+18%
renewal lift
Thank You Note
$198K
attributed
24.6x
ROI
+11%
renewal lift
Anniversary Gift
$156K
attributed
7.8x
ROI
+14%
renewal lift
Welcome Package
$98K
attributed
4.9x
ROI
+8%
renewal lift
Conference Tickets
$83K
attributed
3.2x
ROI
+9%
renewal lift
Top Insight
Executive dinners show the highest ROI at 12.4x, with accounts receiving them renewing at 18% higher rates than average.
Best Timing
Gestures sent 30-60 days before renewal show 2.3x higher impact than those sent closer to the renewal date.
Recent
Gesture Impact Timeline
Gesture / AccountResponseRevenueSentiment
Executive Dinner
Global Finance • Dec 10, 2025
Positive response$85K
Thank You Note
CloudFirst • Dec 20, 2025
Positive response$42K
Conference Tickets
Enterprise Corp • Jan 12, 2026
Positive response$67K
Team Lunch
Innovate Labs • Jan 10, 2026
Positive response$28K
Welcome Package
Scale Dynamics • Jan 8, 2026
AcknowledgedPending
Birthday Card
DataFlow Systems • Dec 28, 2025
Positive response$15K
Segments
Impact by Customer Segment
Enterprise ($100K+)
89
gestures
$512K
attributed
94%
renewal
Mid-Market ($25-100K)
112
gestures
$234K
attributed
87%
renewal
SMB (<$25K)
156
gestures
$101K
attributed
82%
renewal
Attribution Model
Revenue is attributed to gestures using a multi-touch model that considers timing, gesture type, and account engagement patterns. Renewal lift is calculated by comparing renewal rates of accounts that received gestures vs. similar accounts that did not.
Direct attribution
Correlation-based
Control group comparison
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About impact measurement